What if you knew that a single, easily fixable flaw in the design of all cars
was responsible for 15% of the sticker price you paid, made the car get 10 mpg
lower gas mileage, and in fact made you more likely to have a fatal accident?
Wouldn’t you demand that it be fixed?
A similar problem exists today in the construction industry hidden beneath our feet.
The buildings we live and work in every day hide a heavy cost that we all pay over
the course of our lives, simply as a result of the way in which they were built.
Because of the very method of their construction our buildings cost substantially
more than they have to to build and operate. They release more carbon dioxide and
produce more material waste than they need to and they pose more of a risk to us in
our daily lives, both in terms of our life long health and to our immediate physical
safety than we should tolerate.
In fact, this single flaw in the design of most modern structures is not only the
root cause of a significant portion of the high cost of construction, it is by far
the greatest contributor to structural failures in our tall buildings, both in
frequency of occurrence and in terms of property damage costs and actual human lives lost.
This critical defect lies in the way we build floors.
